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Grofers: Re-Energizing Kirana Stores through M-Commerce Case Solution & Answer

Grofers: Re-Energizing Kirana Stores through M-Commerce Case Solution

This Case is about MANAGING PEOPLE

PUBLICATION DATE: July 08, 2016

In 2014, the food and grocery market in India expertise a rise in the online grocery industry. The increase of online market organisations raised issues to get brick-and-mortar shops, particularly regional kirana shops (corner stores), regarding ending up being repetitive in the coming future. Grofers entered to the recovery of these regional stores along with a smartphone commerce (m-commerce) design for foods that guaranteed on-demand shipment within 90 minutes. With extremely low frames in the grocery company compared to way of life items, in enhancement to last-mile shipment and returns intricacies, it stayed to be seen regardless if Grofers will be capable to sculpt out a specific niche in the grocery market with its ingenious design.

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