GROFERS: A CASE STUDY OF INFLUENCING FACTORS AND CONSTRAINTS IN AN E-COMMERCE DRIVEN SUPPLY CHAINÂ Case Solution
This case is about Business
The on-demand pickup and shipment service market has actually quickly developed in every significant metropolitan centers in India. Significant gamers including Grofers, Bigbasket, ZopNow etc, offer such services throughout numerous verticals including packaged items, cosmetics, fresh foods and so forth. Creating and keeping a scalable, cost-effective and versatile supply chain is a significant difficulty. This case study tells how Grofers, a significant gamer in the market, might develop, execute and keep such supply chain that has actually provided strong one-upmanship by producing market standard in shipment time. The case study starts by explaining a real-life circumstance that motivated a brand-new client to attempt Grofers. It talks about the background of the promoters and different stages of the start-up as it developed from a B2B company in Gurgaon to becoming B2C company throughout lots of cities. The case concentrates on difficulties in developing scalable, affordable and versatile supply chain to support the progressing service technique. The tactical inflection points of discontinuation of food shipment service and concept of producing Dark Shops to preserve connection of prompt supply should have unique reference. The case explains the mechanics of how the supply chain is arranged and handled.
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