Greydollarfella: An Endangered Species or a Market Opportunity Case Solution

Identifies an endangered species and foes: the adult male shopper – the Greydollarfella. Based on research and interviews during Greydollarfella, unlike younger men do not seem to like shopping and, therefore, is often ignored or excluded by retailers retail. We argue that Greydollarfella be included in, no outside sales and marketing considerations. It is much richer and less young with little time and deserves a retail environment that suits your preferences and needs of consumers. The Greydollarfella – misunderstood, underrated and often marginalized by the strategies of retail marketing – offers great value for merchants and retailers are willing to take the time to understand their need for services of the psyche, and products and views on the experience of retail.
by
Stephen Ogden-Barnes,
Stella Minahan
Source: Business Horizons
6 pages.
Release: July 15, 2006. Prod #: BH200-PDF-ENG
Greydollarfella: an endangered species or a market opportunity? Case Solution

Greydollarfella: An Endangered Species or a Market Opportunity Case Solution
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