Patrick Coveney, CEO of Greencore, one of the top producers of private label prepared food sold by grocery retailers in the UK, was to evaluate the growth potential of Greencore. Growth potential was limited in the UK, a mature market, which is unlikely to grant greater market share of Greencore or one of its retail competitors. In the United States, where Greencore struggled to gain ground from its initial entry in 2008, the market for fresh and chilled food prepared was much less developed. Greencore can translate its success in the United Kingdom to the United States? If Coveney focus on the development of the U.S. market or maximizing Greencore position UK?
by
David E. Bell,
Natalie Kindred
Source: Harvard Business School
19 pages.
Date Posted: December 12, 2012. Prod #: 513052-PDF-ENG
Greencore Solution
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