This Case is about IT, MOTIVATING PEOPLE, SALES
PUBLICATION DATE: April 20, 2009 PRODUCT #: M318-PDF-ENG
Hawkins understood that his bigger adversaries (like Price Chopper, Wegmans, and Walmart) would use their size and buying power to procure products at the lowest possible price, empowering them to offer rock bottom prices. Hawkins was searching for a software that would benefit from Green Hills’ proprietary systems for monitoring customers’ purchasing patterns and shopping settings. The promotional plan under consideration was a continuity plan, in which shoppers earned. Determine whether the Arzberg promotion was right for Green Hills Market and Hawkins and his team needed to build their goals for the holidays. The pupils can use these data (and other info accessible the case) to analyze how well the Arzberg promotion really worked. “M318 Green Hills Data Set” can be got from [email protected]
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