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Gorenje D.D.: Evolution or Revolution Case Solution & Answer

After a popular leader like Jo and Stani, President of Gorenje dd, the largest appliance maker in Slovenia, is always a challenge. This legendary figure led Gorenje brink of bankruptcy in 1991 to its current eighth largest producer of appliances in Europe. Stani’s successor, Franjo Bobinac, a young executive who was second in command of Stani for five years, was to take the company through the accession countries of the European Union. This means a change in the competitive landscape and the need for a list to change to meet the challenge of competing internal organization. Students must be in the position of Bobinac while working with a clear vision and strategy for the future. What is the size of the window of opportunity? Would you be able PART strategy? In front of the window was closed on it? The company could support major changes, without losing employees or be acquired? What would it take for the company employees to follow their lead as they did with Stani? It was a survival mentality to mount your goal to celebrate the fifth in Europe in 2006? The organization could evolve or change will require nothing less than a revolution?
by
Lynn Isabella,
Hatem Hatem,
Nenad Filopovic,
Gerry Yemen
Source: Darden School of Business
22 pages.
Date Posted: January 20, 2006. Prod #: UV1435-PDF-ENG
Gorenje DD: Evolution or Revolution settlement of the case

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