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Googles Android: Will It Shake Up the Wireless Industry in 2009 and Beyond Case Solution & Answer

In September 2008, Google and the Open Handset Alliance Partner (OHA), T-Mobile launched the first activated in the Android smartphone market USA. Android is a new open source system, which operates in the wireless industry, developed by the OHA, a group that brought together Google in November last year. The introduction of an open source operating system designed specifically for mobile telecommunications has the potential to have a significant impact on the market. The case describes the landscape of mobile telecommunications industry Google face, and incentives as the main provider of search engine that will launch the Android project. The case challenges facing Google and the Android operating system are also described. By studying the dynamics of available wireless industry in the case, you can consider that Google had the potential to become a disruptor cross term (XBD) in the wireless industry.
by
Robert A. Burgelman,
Amanda Silverman,
Christof Wittig
David W. Hoyt
Source: Stanford Graduate School of Business
33 pages.
Release: July 28, 2009. Prod #: SM176-PDF-ENG
Google Android: Will It shake the wireless industry in 2009 and beyond? Case Solution

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