Google Street View in France (A): Building Buzz for a New Product Launch Case Solution & Answer

Google Street View in France (A): Building Buzz for a New Product Launch  Case Solution

This case is about  Marketing

published: 20 Apr 2011

Abstract:

Google Street View (GSV) is a function of Google’s mapping items where users focus on street guides to see scenic photos of streets. It introduced in 2007 in the United States, and in France in 2008. This case explains the projects Google ran in 2008 to present GSV in France.

 

Pedagogical Goals:

This case information the 2 launch projects for Google Street View (GSV) in France. Both depended on the word-of-mouth/buzz produced to own attention in GSV and Google Maps. This case might be utilized to cover buzz marketing and for conversations about the best ways to sustain the buzz in the post-campaign duration.