This Case is about INTERNATIONAL BUSINESS, INTERNET, OPERATIONS MANAGEMENT, REGULATION
PUBLICATION DATE: January 01, 2010 PRODUCT #: P76-PDF-ENG
Google said that it’d track states in China and even reconsider its strategy to China if justified. Three years after, in December 2009, Google found an extensive and sophisticated cyber attack that targeted special workers and businesses within the firms. Google declared that it would alter its strategy in China and inquired the assault. Its search company subsequently transferred to exterior Hong Kong great firewall. This case investigates the ethical dilemmas raised by Google’s foray into the Chinese marketplace while attempting to conform to its slogan of “Don’t Be Bad.” The case also identifies the reactions of its rivals and the marketplace effects of its choice to withdraw from China and Chinese companies with which it had been working.