This survey of the rise to prominence of Google as search engine of choice in fact focuses on the issue of relevance as a guiding principle. As Google has diversified its offerings through organic growth and acquisitions, the potential importance of the events have multiplied to the point that the nature of the market can be reevaluated.
by
Paul W. Farris,
Martha Gray
Source: Darden School of Business
7 pages.
Release: Aug 11, 2011. Prod #: UV5783-PDF-ENG
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