This Case is aboutÂ COMPETITION, CORPORATE GOVERNANCE ,ECONOMICS, ENTREPRENEURSHIP, INTERNET
PUBLICATION DATE: March 28, 2010 PRODUCT #: 910S15-PDF-SPA
The case ‘Google Inc.’ explains Google’s history, company design, governance structure, business culture, and procedures for handling development. It evaluates Google’s current tactical efforts and the dangers they posture to Yahoo! One alternative is to remain concentrated on the business’s core skills, i.e., establishing exceptional search options and monetizing them through targeted marketing. Another choice is to branch into brand-new arenas; for instance, develop Google into a website like Yahoo! or MSN; extend Google’s function in e-commerce beyond search, to incorporate a more active function as an intermediary (like eBay) assisting in deals; or challenge Microsoft’s position on the PC desktop by establishing software application to take on Office and Windows.