Google Inc., Spanish Version Case Solution & Answer

This Case is about  COMPETITION, CORPORATE GOVERNANCE ,ECONOMICS, ENTREPRENEURSHIP, INTERNET

PUBLICATION DATE: March 28, 2010 PRODUCT #: 910S15-PDF-SPA

The case ‘Google Inc.’ explains Google’s history, company design, governance structure, business culture, and procedures for handling development. It evaluates Google’s current tactical efforts and the dangers they posture to Yahoo! One alternative is to remain concentrated on the business’s core skills, i.e., establishing exceptional search options and monetizing them through targeted marketing. Another choice is to branch into brand-new arenas; for instance, develop Google into a website like Yahoo! or MSN; extend Google’s function in e-commerce beyond search, to incorporate a more active function as an intermediary (like eBay) assisting in deals; or challenge Microsoft’s position on the PC desktop by establishing software application to take on Office and Windows.

Related Case Solutions:

Air France Internet Marketing: Optimizing Google Yahoo MSN and Kayak Sponsored Search Google Inc. (Abridged) Baidu and Google in Chinas Internet Search Market: Pathways to Globalisation and Localisation Google Inc. (Abridged) Google Inc. Google Street View in France (A): Building Buzz for a New Product Launch Air France Internet Marketing: Optimizing Google Yahoo MSN and Kayak Sponsored Search – Spanish Translation Spanish Version Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search – Spanish Translation, Spanish Version Google in China (A), Spanish Version Keeping Google “Googley”, Spanish Version