This Case is about MARKETING, SECURITY & PRIVACY
PUBLICATION DATE: March 13, 2009 PRODUCT #: UV1354-HCB-ENG
This is a Darden case study. Based on their use of the Internet advertisements that keep popping up and a common computer, two coworkers guess that another coworker is HIV positive or has AIDS.
Using this narrative system, Internet marketing, particularly the power station search engine Google is explored by the case and how it monitors its users’ customs. The history of Google is chronicled, together with the privacy problems that have mushroomed as the Internet and its technology have developed.
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