The president of Gome Ltd, a retailer known device, congratulated his management team for their outstanding performance during the past year. For three consecutive years, Gome has been ranked as the largest chain of appliance retail in China, the world’s second largest retailer. Claiming to be the only true national player, Gome achieved total sales of RMB23.9 million in 2004, and in 2005 the number doubled to 426 stores. The four-year plan of the company is to capture market share of 10-15% nationally. Gome would have to double the number of stores in the next three years, and most importantly, develop a strategy to boost their local and global competitors.
Source: Ivey Publishing
Date Posted: January 10, 2007. Prod #: 906M98-PDF-ENG
Gome – King of the solution of the electric appliance box chain retail in China