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Gome Electronics: Evolving the Business Model Case Solution & Answer

After 20 years of expansion, Gome Electronics has become the largest electronics retailer in China. It has opened stores in almost every province of China, has acquired some of its competitors, and went public in Hong Kong. However, he began to feel a slowdown in growth, sales per square meter decreased. The company is now being challenged to develop new ideas for growth, including testing of its products, the renegotiation of its relationship with suppliers and develop new business models to maximize profitability.
by
F. Warren McFarlan,
William C. Kirby,
Regina Abrami
Source: Harvard Business School
16 pages.
Date Posted: August 16, 2007. Prod #: 308026-PDF-ENG
Gome Electronics: Evolution of Solution Business Case Model

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