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Godiva Japan: Think Local, Scale Global Case Solution & Answer

Godiva Japan: Think Local, Scale Global Case Solution

This case is about SALES & MARKETING

PUBLICATION DATE: January 03, 2017

Through numerous efforts and developments, Godiva Japan had actually targeted a range of market sectors in various sales points, got brand-new consumers and produced a minute of glamorous intake for all ages. Appropriately, within Godiva’s global business, Godiva Japan had actually ended up being number 2 in terms of around the world sales and number one in terms of earnings. How much of the success in Japan might chip in to the development of Godiva’s global sales?

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