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Globalization of CEMEX Case Solution & Answer

CEMEX is a Mexican company that has become a major international player in the cement, while maintaining a higher level than other, older established profitability. Increased profitability CEMEX provides a basis for discussion of the sources of superior performance in a global context. In addition, the wide range of benefits that CEMEX derives its activities in different countries broadens the conventional notions of why companies go global.
by
Pankaj Ghemawat,
Jamie L. Matthews
Source: HBS Premier Case Collection
22 pages.
Publication Date: September 8, 2000. Prod #: 701017-PDF-ENG
Globalization of CEMEX case resolution

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