Global Events as Drivers of Growth: The Case of Hockey Canada Case Solution
This case is about Business
The management and marketing of worldwide events has actually allowed development at Hockey Canada, the National Sport Business responsible for the sport of ice hockey in Canada. Undoubtedly, through a scheduled technique to events, Hockey Canada has actually developed an occasion program that consists of surefire revenue figures in the millions, strong interest from host cities, great presence, and excellent tv scores. The executive who has actually led the company through this development, COO Scott Smith, is the main appear the case, that includes background details, monetary varieties and technique components of the development over the past years. The case discuss a variety of crucial subjects in sport and occasion control consisting of worldwide development, dangers, event-hosting, sport advancement, tv, social networks, sponsorship, digital media, ladies’s sport, and online watching.