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Global Events as Drivers of Growth: The Case of Hockey Canada Case Solution & Answer

Management and marketing of world events has led to a growth of Hockey Canada, the national governing body responsible for sport sport ice hockey in Canada. In fact, through a planned approach to events, Hockey Canada has implemented a program of the event that includes the guaranteed profit figures in the millions, the high interest rates of host cities, a good turnout and ratings impressive. The executive who has led the organization through growth, COO Scott Smith, is the central character of the box, which includes background information, financial data and elements of the strategy for growth during the last decade. The case addresses a number of important issues in sport and event management, including international growth, risks, organizing events, developing sports, television, social media, sponsorship, digital media, women sports, and viewing online.
by
Norman J O’Reilly,
George Foster,
Darryl Boynton
Source: Stanford Graduate School of Business
19 pages.
Date Posted: December 10, 2010. Prod #: SPM42-PDF-ENG
International events as engines of growth: the case of Hockey Canada Solution Case

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