This Case is aboutÂ INTERNATIONAL BUSINESS
PUBLICATION DATE: December 10, 2010 PRODUCT #: SPM42-PDF-ENG
Promotion and the direction of international events has empowered increase at Hockey Canada, the National Sport Organization in charge of the sport of ice hockey in Canada. Really, through a planned strategy to occasions, Hockey Canada has created an occasion plan that features bonded gain amounts in the millions, high interest from sponsor cities, great presence, and television standings that were notable.
The executive who has headed the organization by means of this increase, COO Scott Smith, is the principal figure in the instance, including fiscal amounts, background information and strategy aspects of the increase in the last decade. The case touches on several significant issues in sport and event management threats, including international growth, occasion-hosting, sport development, television, social networking, sponsorship, digital media, on-line viewing, and women’s sport.