This Case is about ENTREPRENEURIAL FINANCE, LEADERSHIP, MOTIVATING PEOPLE, ORGANIZATIONAL STRUCTURE
PUBLICATION DATE: July 18, 2008 PRODUCT #: 809025-PDF-ENG
Geoff Smart, creator and CEO of ghSMART & Co., needed to establish ghSMART into the #1 direction-evaluation business for CEOs and investors. Yet, he had received two pieces of really bad news: the death of the loss of a $1 million engagement he believed and an existing job was sold. The news raised tough questions about his business had been structured by Geoff and had designed its government and bonus systems.
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