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Genentech Immunology & Ophthalmology (GIO): Culture Change to Drive Business Results (A) Case Solution & Answer

This case study presents the story of Jennifer Cook, vice president (GIO) business unit immunology and ophthalmology at Genentech, who had worked hard with the team from 2010 to 2012 to develop a coherent culture of connect four brands SCAD, believing that culture is basically to manage the performance of the group and was too important to leave to chance. In the process, she had faced a series of urgent, such as how to bring your team together issues, which could affect the performance of the group, what are the characteristics of the culture were at stake, and that came in the way of positive change? This case study allows students the opportunity to see first hand what Cook and his team came up with and how to establish a very efficient process of culture change. (B) case allows students to discuss performance measurement and what the team should do next.
by
Jennifer A. Chatman
Source: UCB – Haas School of Business
24 pages.
Release: September 15, 2013. Prod #: B5776-PDF-ENG
Genentech Immunology and Ophthalmology (GIO): culture change in business results (A) Case Solution

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