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Geelys Acquisition of Volvo: Challenges and Opportunities Case Solution & Answer

For over a decade, the Chinese government has tried to develop an automobile industry. The first measures of government are involved in joint ventures in property companies have become partners of foreign private companies. Most of these companies have been very successful financially. However, since the differences in management preferences created a tension within the joint ventures. Of particular concern is the desire of the Government of China to make sure your new car industry would adopt the latest advances in technology. The issue of technology transfer, and how the Chinese government could better support, has become a central theme in the Chinese automotive industry. From the point of view of the government of China, Geely acquisition of Volvo would be an important step in the implementation of technology transfer permanently step. Geely in China would be able to adopt the advanced security features of Volvo and production operations quickly and easily. From the point of view of the acquisition of Volvo Geely would give a new series of luxury vehicles for sale in China, which could fill a gap in the range of Geely Automobile. However, Geely has the challenge that Ford had never lost money on Volvo. How to reverse these losses would become a great challenge for Geely.
by
David W. Conklin,
Danielle Cadieux
Source: Ivey Publishing
4 pages.
Release: June 17, 2010. Prod #: 910M57-PDF-ENG
Geely acquisition of Volvo: Challenges and Opportunities for the solution of the case

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