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GAZ Group Russia: The Gazelle Light Commercial Truck Case Solution & Answer

In January 2013, the CEO of the company car Gorky Automobile Plant Russia (GAZ) was happy with the results of the recent changes in the strategy of market goods and related organizational processes. He thinks that this series of radical changes GAZ could help cement its leadership position in the domestic market at the same time allowed to complete a dramatic turn that led to the most profitable company of the year. Now I was planning the launch of new light truck transport Gazelle third next generation, which, according to him, take the business to a new level of competitiveness and growth of sales in Russia and most importantly, in other emerging markets.
by
Andreas Schotter,
Dmitry Alenushkin,
Mary B. Teagarden
Source: Ivey Publishing
16 pages.
Release Date: November 6, 2013. Prod #: W13469-PDF-ENG
GAZ Group Russia: The Gazelle light commercial truck case solution

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