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Gap Inc. 2000 Case Solution & Answer

From humble beginnings as Levi jeans store in 2000, Gap, Inc. has grown to become the largest specialty apparel retailer worldwide. CEO, Millard S. Drexler, the “merchant prince,” has been credited with transforming into a global empire Gap, leading the company through eighteen year 21% sales growth to reach 13.6 million 2000. But while the gap has entered the new millennium, the dark clouds were building on the horizon. While sales in 2000 increased by nearly 18% compared to the previous year, operating profit fell 20%, the second drop in profits since 1984. Gap has struggled with concerns about the accuracy of fashion, logistical failures, high output and increased foreign competition. New fast fashion competition as Inditex, H & M, Club Monaco and threatened the Gap’s market share at home and abroad.
by
John R. Wells,
Galen Danskin
Source: Harvard Business School
28 pages.
May 30 2013: release date. Prod #: 713508-PDF-ENG
Gap, Inc., Case Solution 2000

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