They invited a senior product manager for a telecommunications company to propose ideas for new revenues to video gamers who use the Internet services company. The manager asked the development of “experience cards” for three subsegments players in the segment. Experience letters, reproduced in the case, providing students the opportunity to generate an overview of clients based on real qualitative data.
by
Kent Grayson,
Sachin Waikar,
Gene Smith
Source: Kellogg School of Management
19 pages.
Release: September 10, 2012. Prod #: KEL675-PDF-ENG
Players of the game: Using Google Maps experience to develop income-generating Insights Case Solution
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