From Patrimonio Hoy to Arte en Concreto: Tailoring a Social Responsibility Program at CEMEX Puerto Rico Case Solution

This Case is about JOINT VENTURES, MARKETING

PUBLICATION DATE: December 07, 2009 PRODUCT #: 909M83-PDF-ENG

This case examines how CEMEX accommodated its main corporate social responsibility (CSR) software (Patrimonio Hoy) to the particular socioeconomic realities of Puerto Rico – Fundacion Arte en Concreto (the Foundation).

The Foundation was a partnership between several things in the private, public and not for profit sector. For CEMEX, creator and the principal partner, Arte en Concreto supplied a means to encourage concrete as an art form while leading to the social and economic development of Puerto Rico.

The aim of the Foundation was to restore prisoners through vocational training. The case also examine several outside variables that influenced the Foundation in 2008-09, including international and local economic downturns, a slow down in the building sector, destabilizing effects for a public-private partnership of a fresh political party in government, and an overall mistrust of CEMEX’s environmental record.

From Patrimonio Hoy to Arte en Concreto: Tailoring a Social Responsibility Program at CEMEX Puerto Rico Case Solution
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