The object design is quite simple, but that the world becomes more complex, the traditional design process is questioned. Many products and services that are created today are complex systems of objects and simple systems evolve, systems should design knowledge. The author, CEO of IDEO, one of the most famous companies in the world design, describes the abandonment of the creation of “plans” to solve problems, to accept the changing nature of the problems of today ‘hui. Six characteristics of this new environment, which include “acceptance that the design never made it describes.
by
Tim Brown
Source: Rotman School of Management
5 pages.
Publication Date: April 1, 2012. Prod #: ROT165-PDF-ENG
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