From Blockbuster to Video on Demand: Distribution Channel Innovation in the U.S. Video-Rental Industry Case Solution

This case is about  Technology and Operations Management

published: 29 Nov 2010


This case traces the advancement of the video leasing industry over the last Twenty Years. It lays out the fluctuate of various company designs, spotlight shipment developments by Netflix, sourcing developments by blockbuster, and the technological developments produced by advances in the distribution medium.


Pedagogical Goals:

The case shows the advancement of various service designs and organisation procedures in the video leasing industry. It supplies an exceptional setting to tactically and analytically analyze various service design and service procedure developments. Principles of distribution system style, reward disputes and their resolution, and method advancements are shown.

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