From A(pples) to Z(oom lenses) – Extending the Boundaries of Multichannel Retailing at Tesco.comÂ Case Solution
This case is about Strategy
published: 29 Oct 2007
The case charts the previous years of online grocery selling at Tesco.com and the advancement and launch of the non-food function “Tesco Direct”. Tesco executed a special satisfaction design using its large network of bricks-and-mortar grocery stores throughout the UK to select the products purchased by online consumers.
Draw up a well balanced evaluation of the very first years of online retailing at Tesco 2. Examine future chances and risks for online retailing 3.