This Case is about EXECUTION
PUBLICATION DATE: April 28, 2008 PRODUCT #: INS341-PDF-ENG
The instance charts the previous decade of on-line market retailing at Tesco.com and the development and launching of the non-food business “Tesco Direct”. Tesco executed an unique fulfillment model by using its vast network of bricks and mortar supermarkets across the UK to decide on the things purchased by customers that were online.
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