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FROGBOX Case Solution & Answer

Co-founder and president of a company that provides movement faces the environment the challenge of expanding the brand of the company. The company, which provides reusable plastic moving containers and other moving supplies, she branded offering a comfortable, economical and ecological alternative cardboard moving boxes. The company can grow by establishing additional corporate stores or sell individual franchises. The co-founder and president contemplates concentrating its efforts in the moving industry in Canada and the dominant revolutionize. Left open the possibility of eventually selling the company to a larger organization. Examine all options to maintain the integrity and success of the brand that has built and to ensure that any future expansion continues with its commitment to provide consumers with value, quality and superior customer service quality.
by
Michael Valente,
Paul Bigus
Source: Ivey Publishing
17 pages.
Date Posted: March 26, 2013. Prod #: W13088-PDF-ENG
Case Solution Frogbox

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