Fox Entertainment President: Kevin Reilly Case Solution

This Case is about PROFESSIONAL TRANSITIONS

PUBLICATION DATE: March 14, 2009 PRODUCT #: EM6-PDF-ENG

Kevin Reilly, at forty six years old, had one of his first television executive encounters in the drama section at NBC, had―like many others―experienced his fair share of play. Reilly had rejoined NBC, after having initially worked his way up the executive ladder there from 1988 to 1994. He joined the second time around, just as NBC- which had gain run and a record evaluations in the mid-90’s to 2001-had started a downward spiral brought about by an extended development drought.

Fox Entertainment Chairman Peter Liguori, Reilly’s former chief at the FX Network (a Fox-owned cable network), approached Reilly about the prospect of getting an opportunity to “do over” his encounter at NBC. Liguori hired Reilly to manage all scheduling duties for FOX Broadcasting Company.

Reilly began in July 2007 at Fox but almost four months after, he confronted a writers’ strike, which hobbled the entertainment industry for most of the year, finishing as the nascent signs of the serious economic decline had begun to take shape. Despite such confrontation, Reilly pushed ahead, doing what he had done throughout his career, which was question tradition, to challenge the system, and locate and develop reach shows that appealed to general audiences and critics alike.

Fox Entertainment President: Kevin Reilly Case Solution
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