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Ford Motor Company: Strengthening the Dealer Network Case Solution & Answer

The case describes a five-year effort (2006-2011) the rationalization of distribution and consolidation of Ford. The financial crisis in the second half of 2008 forced GM and Chrysler into bankruptcy. After completing the review of work distribution for 2011, its leaders wondered how the transformed distribution channel would meet the needs of its new product strategy developed in response to the financial crisis.
by
V. Kasturi Rangan,
Katharine Lee
Marie Bell
Source: Harvard Business School
25 pages.
May 12 2011: release date. Prod #: 511132-PDF-ENG
Ford Motor Company: Building the Solution Case dealer network

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