Centre for Research and Innovation Vineland, a non-profit organization that seeks to work with local food industry in Ontario, asked two researchers to discuss the business of the local food landscape and provide a technology-based solution that connects farmers in the Niagara region with buyers in Toronto. This case illustrates the difficulties faced by each stakeholder in the chain of local food supply, and allows students to analyze the agricultural and food industries, to assess the current Canadian market, and investigate the technological advances that can help improve the supply and distribution chain model current local supply. This case allows students to identify skills and gaps in the current environment, the challenges faced by farmers and food communities and opportunities for growth in a new market.
Nicole R. D. Haggerty
Source: Ivey Publishing
Publication Date: July 3, 2009. Prod #: 909E06-PDF-ENG
For the love of good food: The pLateTrace project (A) Case Solution