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For Earth Inc.: Launching the Force Engine and Fuel Conditioner in Canada Case Solution & Answer

In 2010, an entrepreneur seeking to enter the Canadian market for fuel additives by marketing a product – For Earth Force (ETF) fuel and engine conditioner. FFE is made in the United States and the Canadian contractor license for the product. Unlike many competitors in North America, APE products have been proven to provide the services listed in the package, but the dilemma of the entrepreneur is that all other products on the market, offers the user results “tested” and although most of these applications are unsubtantiated false or exaggerated. The challenge for the entrepreneur is to understand, from a marketing perspective, the key features of the product is sold FFE that resonate with their target groups.
by
Matthew Thomson,
Ken Mark
Source: Ivey Publishing
11 pages.
Date Posted: November 24, 2011. Prod #: W11526-PDF-ENG
For Earth Inc.: Release of the engine and fuel conditioning force in solving the case Canada

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