This Case is aboutÂ CORPORATE GOVERNANCE
PUBLICATION DATE: April 27, 2014 PRODUCT #: UP0005-HCB-SPA
On the Friday, May 24, 2013, Peru’s President, Ollanta Humala Tasso, had one week left to arrange whether he would eventually sign into law a bill that had instigated a heated argument among the nation’s public and private segments for approximately 18 months. Mainly labelled as the “Junk Food Act,” the proposal stirred as numerous passions as the nationâ€™s cuisine, that itself had raised to the global prominence, beside Peru’s steady economic growth.
The enactment of the law would drive a large number of school cafeterias and Peruvian kiosks to improve their offerings, doing away with processed foods, while revision would be required by marketing of the goods to kids. Many worried -while others expected- that the bill would be signed by Humala. Multiple stakeholders – the authorities, retailers, advertisers, trade associations, the press, politicians, as well as manufacturers – spent the weekend on their minds with unanswered questions.
On Monday, they had to revisit their places, evaluating the bill’s legal and ethical ramifications and clarifying their arguments, so that you can organize a tactical answer to the choice of Humala, unclear of whether he had signed the bill, as they were. There was plenty of food for thought. Universidad del PacIfico’ instance collection.