This Case is about ORGANIZATIONAL CULTURE
PUBLICATION DATE: June 29, 2015 PRODUCT #: 415081-PDF-ENG
This case study reveals the development of the Chinese television program Fei Ni Mo Shu (you’re the One), from an unrecognized show in 2010 to becoming a television happening in 2015. The success of Fei Ni Mo Shu (you’re the One) has resulted from it representing the present Chinese labor market, people’s livelihood perspectives and what Chinese companies demand from the workers. As Fei Ni Mo Shu enters its sixth year, the show’s producer grapples with issues of the best way to keep the show fresh and appealing as the inherent social and economical conditions that resulted in its success.