CEO and founder of ExerciseApp decided to take the plunge and specification for its new mobile application provides iPhone and web support. He planned to listen ExerciseApp professional athletes training disciples who wanted to “Train. Reproduction. Be. As pros” and gain an edge in your workouts. As I thought about the application, he realized that he would need a lot of help of technology and the development of this business in order to successfully bring to market the project. With limited funding, decide the next steps for the company, including application functionality, business model and market strategy.
by
Barbara L. Marcolin,
Su Ning,
Corey Rochkin
Source: Ivey Publishing
10 pages.
Date Posted: January 29, 2013. Prod #: W13025-PDF-ENG
Case Solution ExerciseApp
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