This Case is aboutÂ SOCIAL PLATFORMS
PUBLICATION DATE: February 23, 2014 PRODUCT #: E510-PDF-ENG
“Raise cash in prudent times.” Kevin Hartz meditated over this expression as he inspected the term sheet before him. The CEO had turned into somewhat of a commanding fundraiser. Since its foundation the internet event and ticketing service Eventbrite in his wife Julia, Kevin, 2006, and cofounder Renaud Visage had raised $80 million over six rounds of funding. Before taking this funding, however the establishers needed to evaluate whether such a big raise was required and, if it was, the way that it had impacted the development of Eventbrite and influence the company’s future exit strategy. Sadly, the team understood that the marketplace dynamics of Eventbrite would result in hurdles in this evaluation.