This Case is aboutÂ BRANDING, GROWTH STRATEGY, RACE, SALES
PUBLICATION DATE: July 15, 2015 PRODUCT #: SM240-PDF-ENG
One of the observation of Reid Saaris, a high school teacher in South Carolina was that a highly capable student was not registering for advanced course.
The child was African American and Saaris noted that most African American pupils at the school were registered in lower level classes. He observed 12th grade students playing chess-game and kids asleep and on the other side, children debating and discussing interesting literature and thoughts about citizenship.”
He along with children went to the school office where young man inspired by Saaris started considering advanced-course classes. The subsequent year, Saaris was promoted to running the innovative programs of the school. The initiative had a spectacular result. With a time span of one year Advanced Placement and International Baccalaureate programs had doubled in size, together with the variety of African American students in advanced classes. At exactly the same time, the achievement rate for all children on the AP and IB assessments rose by 20 percent. This case recounts the path that Saaris followed to take his attempts to a national degree.
Saaris created Equal Opportunity Schools (EOS) with the goal of closing the accessibility gap to advanced classes for low income and minority pupils. The case details the organization’s outreach and application in addition to the successes that EOS attained as well as the challenges that it faced. Pupils are requested to consider whether EOS should change its capital model to propose a growth strategy, and say strategies and the messages it should use to obtain the interest of school districts.