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Envision Charlotte: Building an Energy Cluster (Abridged) Case Solution & Answer

Charlotte, North Carolina, was one of the main economic centers of the south with a strong position as host city. Since the 1980s, the city became increasingly dependent of a volatile financial services sector, but also success. In 2006, Jim Rogers, chairman of Duke Energy, began to lay the groundwork for establishing Charlotte as the “new energy center in the United States.” Envision Charlotte initiative is based on the economic development of the area of ​​Charlotte “energy capital of the United States,” which was announced by the Governor of North Beverly Perdue Carolina, city and business leaders in April 2009 initiative . Five years later, October 28, 2011, and more than 1,500 people celebrated the launch of Envision Charlotte, a smart grid plan of first-in-the-nation to reduce energy consumption in the central business district. With concerns over a slowdown in the financial sector and other leaders present Rogers wanted to gather around a common idea and supporting a citizens’ initiative as Envision was the formula of economic viability.
by
William W. George
Source: Harvard Business School
6 pages.
Date Posted: November 16, 2011. Prod #: 412087-PDF-ENG
Imagine Charlotte: Building a cluster of energy (short) Case Solution

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