This Case is about COMPETITION
PUBLICATION DATE: November 16, 2011 PRODUCT #: 412087-HCC-ENG
Colour cases ought to be printed in colour to optimize their effectiveness. Charlotte, North Carolina, was among the top economic centres in the south with a powerful standing as a headquarter city. Since the 1980s, the city had become reliant on an explosive but also successful financial service industry. In 2006, Jim Rogers, CEO of Duke Energy, started to lay the basis to create Charlotte as the “new energy heart of America.” The Envision Charlotte initiative put up on the Charlotte region’s financial development “energy capital USA” proposal that was proclaimed by North Carolina Governor Beverly Perdue, city and business leaders in April 2009. With uncertainties about a renewed decline in the fiscal sector, the other leaders in attendance as well as Rogers expected that supporting a civic initiative such as Envision and beating up around a common thought was the recipe for economic sustainability.