Entrepreneurs at Twitter: Building a Brand a Social Tool or a Tech Powerhouse Case Solution & Answer

Twitter has become a popular microblogging service since its launch in 2006. Its founders were ambitious for service plans and supported 155 million venture capital fund, which values ​​the company at $ 1 billion in 2009. Twitter seems to attract a more diverse political organizers users trying to disseminate information to its supporters groups, companies seeking to achieve real-time, potential customers, and to social networks. The company charges consumers nothing for their services. In 2009, competitors have emerged – some of which have much money. However, we do not know – at least for observers – if the company will service money.
by
Simon Parker,
Ken Mark
Source: Ivey Publishing
10 pages.
Date Posted: March 16, 2010. Prod #: 910M28-PDF-ENG
Businesspeople at Twitter: Building a brand, a social tool or technical Powerhouse? Case Solution

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