Are you creative? When most people are asked this question, their reflex reaction is to respond quickly, “no”. Why? Because, says head of design and innovation at Procter & Gamble, somewhere along the way ancient author, have been trained to not expect us to be creative. The five design concepts to think that she considered most useful in triggering creativity and innovation described therein.
by
Cindy Tripp
Source: Rotman School of Management
5 pages.
Publication Date: August 1, 2013. Prod #: ROT210-PDF-ENG
Innovation through Design Thinking energizing Case Solution
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