Empathy on the Edge: Scaling and Sustaining a Human-Centred Approach to Innovation Case Solution & Answer

This Case is about  MARKETING, STRATEGY

PUBLICATION DATE: January 01, 2015 PRODUCT #: ROT254-HCB-ENG

In the recent international market, businesses are being asked to produce services and advanced products for increasingly distinct users, surroundings and cultures. These ‘design challenges’ can be so intricatethat the job of aligning all of the stakeholder’s of a project occasionally appeardejected.

But it is not. The writer reveal that layout empathy is a strategy which could be adopted to address modern challenges and to draw upon people’s real world encounters. The authors supply four strategies for supporting and scaling design empathy in your organization ‘telling narratives, documentary-style’ and “taking customers on journeys that are visceral”.

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