Embedding Corporate Philanthropy in Grand Circle Corporation Case Solution

This case concerns the application? Making a strategic initiative in the Grand Circle Corporation, a major international tour operators in the United States, sending more than 1 million American retirees abroad since 1985. After launching the Grand Circle Foundation in 1992, the owners come to the realization in 2003 that does not reach its original mission. The case describes the challenges the company to try to integrate corporate philanthropy as part of their business model rather than a side show. The reader is left with a series of unanswered questions about what the owners, Alan and Harriet Lewis should do.
by
James Henderson
Source: Babson College
25 pages.
Release: November 2, 2007. Prod #: BAB130-PDF-ENG
Integrating Corporate Philanthropy at Grand Circle Corporation Case Solution

Embedding Corporate Philanthropy in Grand Circle Corporation Case Solution
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