This Case is about MANAGING PEOPLE
PUBLICATION DATE: June 23, 2015 PRODUCT #: HEC097-PDF-ENG
The case looks at the first year of Ian Lambert as a Canadian SMB with about 40 workers, the brand new general manager of ElektroSecur, specialized in the production and supply of emergency vehicle technologies. Part A of the case focuses on his first six months in the occupation (September 2012 to February 2013), while Part B focuses on subsequent six months (March to August 2013). The firm was set up in 1997 Daniel Dufour by its two present owners and Marc Rorty, who are respectively president and vice president of the business. ElektroSecur had annual revenues of about $7 million generated by some 50 in-house products and about 100 products distributed by it. The business fought to stay profitable. It was consistently making low net profit of no more than $20,000 a year and had Part B: Contrary to what Ian had expected after six months on the job (Component A), the organization ‘s financial situation did not improve over the subsequent six months. Till the month of May, sales were catastrophic than ever.