Â ELECTROROUTE DIGITAL MARKET STRATEGY Case Solution
BENEFITS OF THE DIGITAL MEDIA PLATFORMS FOR THE ORGANIZATIONS:
- Communication and interaction with a greater population of the target markets.
- Efficient and effective way of marketing and advertisement.
- Assists the organizations in realizing and promoting the value of the company in terms of customer acknowledgement and awareness in the markets.(Afrina Yasmin, 2015)
PRESENT MARKETING STRATEGY OF THE COMPANY:
The in-depth and comprehensive analysis of the present marketing and advertisement initiatives developed and implemented by the senior management of the company in terms of the policies and strategies have been ineffective and lack the direction to aggressively supplement the customer awareness regarding the services and offerings of the business in the markets it operates. Due to this reason, the true value and benefits could not be generated towards the business despite the expansion of the business in the other regions and markets at such an early age. One of the contributors of this failure is the lack of aggressive marketing and advertisement of the services and operations of the company through appropriate and feasible platforms that include the integration and adoption of the digital media platforms with in the marketing and advertisement campaigns of the company. The only digital media initiative that the organization has taken is the development and introduction of the website of the organization.(ElectroRoute, 2016)
The swot analysis of the organization will assist the senior management of the company and the relevant stakeholders including the readers of the report in understanding and realizing the strengths, weaknesses, opportunities and threats of the company which is essential for the operations of the organization as it assists in realizing the long term and the short term goals of the company towards which the senior management and the relevant stakeholders of the business then direct the marketing and advertisement policies and approaches of the company.
Â It is critical and equally essential that the senior management of the company realizes these strengths of the business as they are critical for achieving core competencies and competitive advantage while operating in the markets and the industry. Some of the most critical strengths and positive within the business culture, structure, policies and approaches for the senior management of the organization are illustrated below.
- High quality services.
- Financially stable.
- Diversified markets.
- Operates in stable and economically developed regions.
All these strengths of the organization are immensely essential and comprehensive for the senior management of the organization to adopt and sustain while operating and promoting the operations of the organization as they hold the very roots of the foundations of the organization in the markets and industry it operates in.
The high quality services of the company are associated with the clean and green energy offerings and portfolio of the business that it offers to the customers in the markets the business operates. The research and study of the organization through the available external resources and information reveals that the organization is also financially stable and profit generating in the markets of the home country of the company and this is a major benefit for the senior management of the company because it allows the senior management of the company with enough leverage to push for aggressive growth and development of the business in the other areas of the markets and the industry the organization operates under.
The comprehensive study and analysis of the business culture, operations, strategies and approaches developed and introduced by the senior management of the company within the operations of the organization reveals that there are several weaknesses and issues within the current business practices of the company…………….
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