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elBulli’s Magic Recipe Case Solution & Answer

This Case is about ENTREPRENEURSHIP, LEADERSHIP, LEADING TEAMS, PRODUCT DEVELOPMENT, TECHNOLOGY

PUBLICATION DATE: April 04, 2008 PRODUCT #: IES214-HCB-ENG

As usual, the booking lines were inundated promptly for the 2008 season. Annually, elBulli served 8,000 individuals from almost one million booking requests. Could you describe such unassailable demand? Maybe the never-ending press reports stating Adrià the “best chef in the world”? Perhaps the fact that all food lead that are revered set elBulli at the top? Did it have to do with the menu of elBulli, with its startling originality? Whatever the response, it was indisputable that elBulli and Adrià represented the Spanish vanguard.

The enterprise had grown to contain innumerable publications, a catering service, cooking classes all over the world, a resort, a franchise fast food theory, and cooperation with multinationals advertising products. What was the magic recipe of elBulli?

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