This Case is about EMERGING MARKETS
PUBLICATION DATE: January 28, 2015 PRODUCT #: W14654-PDF-ENG
The director of Edible Agro Products Limited was re-evaluating the manufacturing figures for the Gujarat til-2 various white sesame that EAPL had launched in West Bengal in the year 2008.
He’d expected to create higher value for EAPL and for West Bengal farmers and to result in a revolution in sesame creation with this exceptionally new variety. Nevertheless, his strategy had yet to attain the results he’d expected.
Should he focus just on the petroleum trading company and stop sesame production? Should its communicationalterpolicy or strategy for boosting the worth of white sesame to farmers that aren’t officially trained? Should he address the growing issues of the farmers? Can he prevent malpractice among farmers and sellers, including selling off the harvested produce at a higher value to other dealers? Should the pricing policy alter?